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Dans cette vidéo éducative, Claudine Bonneau, professeure au département d’Analytique, Opérations et technologies de l’information de l’UQAM, et Sandrine Promtep, professeure au département de Marketing, explorent le monde des chatbots et leur impact sur l’expérience utilisateur. Les chatbots, également appelés agents conversationnels, sont des programmes automatisés permettant de communiquer avec les humains par le biais […]